After presenting on “Using Design and Emotion to create a Viz with Impact” at TCC13, one of the most common feedback comments was, “I never realized how many iterations and how much time you put into your viz’s.”  Having studied Industrial Design, it seemed only natural to follow a “Product Design” process when creating data visualizations.  Isn’t a data viz a product that you hope people will “consume” because they find it of use and of value? People are bombarded all day long with emails, tweets, Facebook posts, etc.  Why should they spend the time to look at your data visualization?   Just like a product, your viz should be designed with a specific goal and context in mind, and should capture the consumer’s attention immediately and provide a value to them.